In the today’s world clicks are like money. Clicks have value. Clicks = dollars. Clicks = euros. Clicks = whatever currency you can think of.
How did that happen?
You might have noticed that most of the Internet today is free. Google, Facebook, Yahoo, online newspapers, blogs, you name it. These are free in the sense that you don’t have to give them money in return for their services, but you do end up paying them with your clicks.
When you click on a link these websites have your attention and while their have your attention they can sell you other things via online ads. This means that every time you go on a website you generate value for them. They can sell your attention o people that want to promote their products.
So every time you spend time using an online service/blog/site that uses ads as revenue source you indirectly pay them their salary. Your time and attention is what keeps them alive. With every click, with second you spend on a website you basically give them money to continue what they do.
And because we live in the time of social media, most of the times we don’t stop with a click, we also share what we see. So … not only we give them value by clicking but we bring other people to their website. We basically trick our friends to pay as well.
Our clicks give websites the money to exist.
We have the power to shape the media and the world. Next time you click on link ask yourself if you want to support them. If you want a better world click on better links.
I had the idea for this post for a while now, but it was not fully crystalized. However, after seeing the movie below I finally got it.
I recommend watching Sally Kohn’s TED talk. You will understand better your own power in today’s online world.