Category Archives: Marketing

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Chrun vs retention

Bluntly put, churn means how many users stop using your product/service and retention means how many people keep using your products. Every company should focus on either minimizing churn or increase retention. At first glance these actions seem to have the same end result, it’s like rephrasing something without changing the meaning. I think it’s not like that. I think that saying one instead of the other can have deeper implication for the business. Here is why…

Focusing on retention is better than focusing on churn

Implications of using minimizing churn.

When the goal is to minimize churn, the entire company will focus on the things they can do to stop people from leaving. This has an inherent bad feeling tied to it. When your users stop using the app or service, it means that you are doing something wrong. This will add to the pressure and limit your creativity. Also, by focusing your attention exclusively on how to stop whatever is driving users away, you are limiting your pool of ideas, because you only consider what you are already doing instead of what you could do.

When you want to minimize churn you basically say how can we stop people from leaving, what can we do to make them hate us less?

Implications of using increasing retention

On the other hand, when you want to increase retention the main question is: how do we make people love our service even more? How do we make them stay longer? Do you see the difference?

Now you focus on a positive thing. This can spark creativity and my bet is that will bring better results.

I know that all this is a matter of phrasing, but if you believe all the NLP enthusiasts, a small difference in how you say things could make a huge difference.

So, what do you think about this theory?

Image by Imran Chaudhry

Personal branding in online

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Acum ceva timp vorbeam cu Dani despre blogului lui si despre faptul ca scrie de multe ori in engleza, iar majoritatea articolelor sunt despre Marketing, domeniu in care isi doreste sa gaseasca un job.

Acesta mi se pare un bun exemplu de personal branding in online. De ce?

Ei bine, Dani locuieste in Amsterdam iar jobul pe care il cauta e unul in limba engleza si pe marketing. Si cum in zilele noastre multi angajatori cauta pe net informatii despre candidati inainte de a vorbi cu ei, sunt convins ca bunul meu prieten va avea un atu in momentul aplicarii.

Care sunt avantajele lui importriva altora? Prin blogul lui arata ca:

  • este pro-activ
  • pasionat de marketing
  • are spirit de analiza si sinteza prin faptul ca extrage esenta cartilor in 1-2 paragrafe

Personal branding inseamna cat de bine te vinzi, ce imagine iti faci in ochii celorlalti, iar cum ochii sunt orientati pe online, personal branding devine un lucru foarte usor de facut.

Concluzie: Daca vrei sa te angajezi intr-un anumit domeniu, un blog dedicat acelui domeniu iti poate oferi o sansa in plus la interviu.

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Social Media:5 Sfaturi esentiale! Studiu de caz: Dumitru Oprea

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Dupa un an de lucrat in Social Media am invatat cateva trucruri despre cum poti sa iti consolidezi prezenta in Online.

Unele sfaturi/sugestii sunt atat usor de intuit incat mi se pare ca oricine sa poata sa puna mana pe un calculator conectat la net si sa se integreze perfect in tot jocul online. Insa experienta m-a invatat ca de multe ori nu este asa.

Pentru ca de curand am dat din greaseala peste pagina de Facebook a lui Dumitru Oprea, m-am gandit sa va imparatsesc gandurile mele despre prezenta sa online si cateva sfaturi despre cum poate fi imbunatatita.

Sunt de apreciat primii pasi pe care i-a facut in aceatsa directie. Situatia actuala din cate am descoperit eu:

Partile bune pana acum:

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Great Reward!

Sunt foarte bucuros…

Primul meu loc de munca mi-a adus o satisfactie enorma, sa lucrez in Social Media, era nu demult doar un vis pentru mine.

Astazi am primit newsletter-ul Vator.tv, o retea sociala destinata Start-up-urilor internationale, unde de ceva vreme fac eforturi sa maresc lista de contacte a companie pentru care lucrez si sa cresc vizibilitatea acesteia.

In aceasta editie a newsletter-ului, citita de antreprenori din toate colturile lumii, sunt recunoscute si eforturile mele zilnice de aduce continut nou folosind platforma de microblogging a Vator.tv.

Curiosi? click pe screenshot -ul de mai jos sau puteti accesa newsletterul Vator.tv.

This is so great! I like my reward!