All posts by Andi

I’m a proactive digital marketer with a passion for mobile apps and product management. In 2013 I got my Full Time International MBA diploma from RSM, one of the top 10 Business Schools in Europe.
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Trip to Scotland

This summer I had the opportunity to visit Scotland.

To be honest I knew that Scotland was beautiful but I never imagined I would visit it so soon. It this was on my to do list but a bit later, when my hair would turn grayer. However, since my GF had a sinusitis surgery at the beginning of the summer, her doctor recommended that she should not stay in the sun for too long…. So, long story short this summer we decided to go to Scotland because the summers are a bit “milder“ there… as opposed to being for example in Sicily. Man, I’m so happy that happened.

Scotland is amazing. I loved it! The landscape, the history, the long windy roads, the narrow mountain passes, the “driving on the wrong side“. It was all amazing. We spent abut 10 days there and visited most of the country, really almost all of it. All in all I drove over 2000KM.

We’ve been to Edinburgh, Sterling, Apple Cross, Portree, all around Isle of Skye, Stonehaven, Urquhart Castle, Loch Ness, Thurso, and drove across the country along the way.

To get an idea of how beautiful everything is, I recommend taking a look at the pictures below. All were taken with my iPhone 5S, so if you are curious where they were taken just click on it and on Flickr you will see the exact GPS location of each photo.

League Of legends World championship

I can’t believe eSport exists

Don’t get me wrong, I think it’s an awesome thing but I just simply can’t believe this is a sport.

Why? Maybe because this is a movement younger than the iPhone? The first ever World Championship was held in 2011, at Dreamhack in Sweden and featured a US$100,000 tournament prize pool and a $50,000 champion prize.  After this, in the second season the tournament prize pool was increased to more than $2 million and champion prize was increased to $1,000,000. [source]

Sorry what? 1 Million dollars for playing a game! You have to be the best in the world of course, but still. I bet all the parents feel a bit silly just about now.

Oh, and at this point you might wonder how is this all possible? I’ll tell you. This is eSport thingy is extremely popular. Millions of people tune in every day to watch other people playing. During the Season 2 World Championship 8.2 million viewers tuned in to the World Championship broadcast with a maximum of 1.1 million concurrent viewers, making the Season 2 World Championship the most watched eSports event in history at the time.  8.2 million people!!

League Of Legends World Championships

I just saw this documentary about the LOL (League of Legends) and it’s amazing. I recommend speeding 30 min watching this. I bet you will find the entire eSport movement simply incredible.

And below you cane see how the World Championship looks like.  #Insane


Grain of Salt

In Business Development take everything with a grain of salt

The more I collaborate with the business development team, the more I understand that as a buyer, one needs to be careful about what he agrees on.

Usually, I see things only from our perspective, the company that slightly exaggerates in its promise whenever selling something to a customer. Well, maybe not exaggerating, but making a donut look a lot like a wedding cake.

However, in business development there are always at least two parties that have an interest in the deal. This means you never know whose wedding cake is actually a donut; and that can happen even when you least expect it.

I can’t really talk about what made me write this post but I can talk about numbers out of context.

Imagine you told me that there are virtually 10.000 units to which we can provide our service and after we sign the agreement (an agreement that doesn’t specify that number). Once it’s signed you tell me that I misunderstood it, what you said is that the plan is to get to 10.000 units, but for now there are only 400 units.

While for me that is borderline frustrating and I am not sure I could be on either of the sides for too long, for some is just the way life goes.

Anyway, the key learning point is to always be extremely inquisitive before you go into an agreement and put stuff on paper.

Photo by  ulterior epicure